ГОРОДА С НАСЕЛЕНИЕМ
300-500 ТЫС. ЧЕЛ.

Характеристики

ГОРОДА С НАСЕЛЕНИЕМ
500 ТЫС. – 1 МЛН. ЧЕЛ.

ОТКРЫТИЕ В ТЦ
С ПОСЕЩАЕМОСТЬЮ

18 000

25 000

СРЕДНИЕ ПРОДАЖИ
В ПАРАХ

19

26

ПЛОЩАДЬ
МАГАЗИНА

90

110

ПЛОЩАДЬ
ТОРГОВОГО ЗАЛА

60

70

ПЛОЩАДЬ
СКЛАДА

30

40

*данные указаны за период работы магазинов с 2018-2021 гг.

Франчайзинг KEDDO – это привилегия, достойная лучших!

Количество новых заявок на открытие магазинов KEDDO, за последние шесть месяцев

Количество новых открытиЙ магазинов KEDDO, за последние шесть месяцев

FRANCHISE​

FRANCHISE

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KEDDO franchise is a success story boosted  by a pragmatc and tactical plan.  

KEDDO chain offers its franchisee partners a complete business system, which includes the know-how of creating a company store, a range of services, and multiple forms of ongoing organizational and informational support.

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ABOUT THE BRAND

The iconic British fashion shoe brand was the first in the fashion casual segment to combine current trends, quality and comfort. All KEDDO collections are created by an international group of young designers for their fans from different countries. That is why KEDDO has become a trend-setter on every continent.

BENEFITS

sneakers 1 1

• KEDDO is the leader of the "Fashion casual" segment;

fashion 1

• A wide range of unique styles developed by an international team of designers;

truck 1

• Stability of supplies;

deal 1

• The company is interested in stable long-term partnerships;

quality 1

• Three-stage production quality control. We tirelessly work on the quality of our products, constantly introducing new production technologies and innovative materials;

digital marketing 1

• Marketing support from the head office.

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SUPPORT

  • Assistance in selecting and analyzing of locations for the brand stores based on standardized location selection parameters;
  • Support in the process of negotiating a lease agreement:
  1. negotiations with the leasing department of the shopping center
  2. lease agreement analysis
  • Development of a store design
  • Personnel training (distant or on-campus training is conducted according to our copyright programs);
  • Creation of the product range matrix taking into account the competitive environment and regional specifics;
  • Price control;
  • Merchandising support;
  • Offering updated software for product and sales management with subsequent training of personnel to use it.

REQUIREMENTS FOR FRANCHISE BUYERS:

REQUIREMENTS FOR FRANCHISE BUYERS:

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SHOPPING CENTERS

KEDDO stores are located in shopping centers with foottraffic of at least 18,000 people per day. Preference is given to shopping centers located on main streets with good accessibility and developed infrastructure.

When choosing the space, you should consider:

– location should not be higher than the third floor

– location in the shoe gallery.

Проходимость в ТЦ не менее 18 000 чел 1

KEDDO stores are located in shopping centers with foottraffic of at least 18,000 people per day.

Расположение ТЦ на центральных улицах с развитой инфраструктуро 1

Preference is given to shopping centers located on main streets with good accessibility and developed infrastructure.

Расположение не выше третьего этажа 1

Location should not be higher than the third floor.

Расположение в обувной галерее 1

Location in the shoe gallery.

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STREET RETAIL

A detached building, where a KEDDO store is planned, should be located on a busy street with high traffic, in close proximity to major transportation and pedestrian nodes.
The building should have a separate entrance, a wide window, convenient access to roads and parking.

Обязательно наличие отдельного входа витрины и парковки 1

A detached building, where a KEDDO store is planned, should be located on a busy street with high traffic, in close proximity to major transportation and pedestrian nodes.

Магазин должен располагаться на оживленной улице 1

The building should have a separate entrance, a wide window, convenient access to roads and parking.

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The building should have a separate entrance, a wide window, convenient access to roads and parking.

Магазин должен располагаться на оживленной улице 1

A magazine should be located on a busy street with high traffic

Обязательно наличие отдельного входа витрины и парковки 1

The building should have a separate entrance, a wide window, convenient access to roads and parking.

corner

The brand’s store should be visually highlighted in the current store, without clashing with its existing design. STORE-IN-STORE (CORNER) design should comply with the general company style and represent the brand in full.

Investments at the launch of the project – from 600,000 rubles.

(equipment, goods)

concept store

The format is designed for cities with the population over Three Hundred Thousand. Store size – 90-100 sq m.

Investments at the launch of the project – from 5,000,000 rubles

(goods, shopping center deposit, repairs, equipment, signboard)

city store

This format was developed for a metropolis, a large shopping center with high requirements for design of retail spaces. Size – 100 – 120 sq m.

Investments at the launch of the project – from 7,000,000 rubles. 

(goods, shopping center deposit, repairs, equipment, signboard, computers)

CITIES WITH POPULATION

300-500 THOUSAND

SPECIFICATIONS

CITIES WITH POPULATION

500 THOUSAND — 1 MILLION

18 000

SHOPPING CENTER

TRAFFIC

25 000

6 800

AVERAGE ANNUAL SALES

(PAIRS)

9 450

19​

AVERAGE DAYLY SALES

(PAIRS)

26

90

STORE SIZE

(SQ M)

110

60

SALES AREA

(SQ M)

70

30

WAREHOUSE AREA

(SQ M)

40

*statistics for the period of 2018-2021.

CITIES WITH POPULATION

300-500 THOUSAND

SPECIFICATIONS

CITIES WITH POPULATION

500 THOUSAND — 1 MILLION

SHOPPING CENTER TRAFFIC

18 000

25 000

AVERAGE ANNUAL SALES

(PAIRS)

6 804

9 450

AVERAGE DAYLY SALES

(PAIRS)

19

26

STORE SIZE

(SQ M)

90

110

SALES AREA

(SQ M)

60

70

WAREHOUSE

AREA

(SQ M)

30

40

*statistics for the period of 2018-2021.

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SPECIFICATIONS

SPECIFICATIONS

STORE SIZE:

90 – 120 sq m

30 – 40% is reserved for the warehouse

Stores of a different size have to be discussed individually.

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REQUIREMENTS FOR FRANCHISE BUYERS:

Group 24

Working capital sufficient to refurbish the store up to company standards and pay for seasonal supplies.

Group 23

Product range - 100% Company merchandise.

Group 22

Availability of documents confirming the right to conduct business activities.

Group 25

Store design in accordance with the KEDDO corporate style

Group 26

Compliance with fiscal discipline and other terms of the contract.

Франчайзинг KEDDO – это привилегия, достойная лучших!

Количество новых заявок на открытие магазинов KEDDO, за последние шесть месяцев

Количество новых открытиЙ магазинов KEDDO, за последние шесть месяцев