In the early 90s, when global changes in all existing foundations began in the world, a group of young graduates from different educational institutions decided to take up footwear industry. Young guys did not want classical approaches to anything, but decided to create a new product, using new technologies, from new materials, creating fashion trends themselves.
This is how the world famous Elizabeth pump shoe was born, which became the progenitor of the Betsy brand of elegant youth shoes.
This is how Great Britain came together with its manufacturing traditions, Italy with its unique design and the Netherlands with its high technologies.
And the company, whose official date of birth is considered the date of registration 11.11.92, was named “An Alternative Path”, or “Analpa” for short.
5 years after their expansion into Europe, the team at ANALPA understands they need more than just unique designs; the development of new and innovative materials. Soon after in the Dutch town of Waalwjk, Analpa opened its first laboratory to develop and test new materials. Several years later the laboratory developed ‘MicroPolyTex’, a unique material made from breathable fibres. Shoes made of MicroPolyTex can be cleaned in a washing machine.
To provide our international customers with the best service we opened warehouses in Hamburg (Germany), Vilnius (Lithuania), Moscow (Russia), Athens (Greece), Poland, and we have facilities at almost every major Chinese port.
Italian designers join a growing team of young English and Dutch designers. Making our footwear collections more diverse than ever before. A massively successful move welcomed by all-new markets across the world. By the end of the year, the quality of our footwear was increased to 5.000 SKU per season.
In November 2012, a big friend of the company, Jason Mark Harris, finally joined the Analpa team. Jason previously helped the company with all issues in the UK. But his decision to devote himself entirely to the shoe business was the beginning of a triumphant conquest of the English market. In December 2012, Jason drew up a detailed development plan for the next five years. And in 2013, Analp’s booths appeared at all fashion events in the UK. Of course, very soon Jason realized that he needed a team of like-minded people, enthusiasm allows him to develop with faith in company’s future success.
And, of course, Jason got help from his family in the first place. His daughter Rebecca and wife Lindsey have supported him from the early days. They also brought their friends, and the Analpa team in Great Britain became a family in the literal and figurative sense of the word. In March 2013, the first permanent showroom of the company was opened in England. And by the end of 2013, the company already had over 200 clients. The customer base grew at an arithmetic progression thanks to Analpa’s unique collection and the tireless 24/7 work of Jason and his team. Today, KEDDO and BETSY shoes can be found in every small town and metropolis across the UK.
In addition to our own designers, Analpa constantly attracts both young and famous International fashion designers to create capsule lines. In 2014, three separate collections were released simultaneously;
a joint collection of casual shoes for KEDDO by Italian designer Claudio Goretti, an exclusive collection of dress shoes for special occasions for Betsy by Spanish designer Arancha Yaben and a capsule collection of shoes and bags by French designer Viorika German.
Analpa’s kids and teens collections are conquering markets in Greece and Italy. For these countries and the CIS countries, Analpa signs a license agreement for the rights to use characters from the extremely popular cartoon “Masha and the Bear.”
Analpa’s kids and teens collections are conquering markets in Greece and Italy. For these countries and the CIS countries, Analpa signs a license agreement for the rights to use characters from the extremely popular cartoon “Masha and the Bear.”
After an increased demand from customers, ANALPA starts to develop and produce a new collection of shoes for kids and teenagers. Signing a licence with Disney to produce branded products resulted in the most successful sneakers, branded with characters from family favourite ‘CARS’.
After an increased demand from customers, ANALPA starts to develop and produce a new collection of shoes for kids and teenagers. Signing a licence with Disney to produce branded products resulted in the most successful sneakers, branded with characters from family favourite ‘CARS’.
KÉDDO signs a licensing agreement to use the characters from the world’s most popular mobile game ‘Om Nom’ and releases a collection, not just for kids, but also an adult collection of shoes and accessories. The collection sold out within two weeks of hitting the shop floors.
Working in collaboration with a famous Dutch design studio in Waalwjk resulted in the development of the first rubber boots in the world with a hidden platform sole. A year later KÉDDO rubber boots had made a massive impact across the world. KÉDDO is a world leader in the design and production of waterproof shoes.
As a former professional footballer, Jason proposed the team to
release an exclusive collection of sports shoes to celebrate the 2018 FIFA
World Cup. It included bestsellers from the CROSBY brand and featured
the latest developments by CROSBY’s designers.
In the same year, during the Annual Awards in Scotland, the Betsy brand announced a collaboration with the world youth music channel MTV to produce a collection. The collection was a massive success with fans, especially in Eastern Europe.
By 2009, most of the footwear production had moved from Europe to Asia. Analpa’s brands started being produced in India, Bangladesh, Vietnam, and, of course, in China.
At this time company had 18 offices in China and Analpa team decided to open the factories in Dongguang, Wenzhou, Chengdu and Quanzhou. In the future the samples and small quantities of test shoes will be produced here.
Considering we develop and manufacturer footwear and accessories, we actively work with our clients’ “private labels”. Among them fashion clothing brands, the largest shoe retail chains, as well as hypermarkets, online retail giants, and the biggest department stores.
Every year hundreds of our “white label” clients visit our sample rooms to work on their newest collections. For their convenience, in the summer of 2019, we opened an innovative new 2000 sqm showroom in Guangzhou, China. Where customers can appreciate our designers latest developments, and also enjoy a wonderful Colombian coffee in our chill-out area overlooking the river.
Miss UK, Global Supermodel Brittany Hargreaves, becomes the official face of KÉDDO. In many countries, KEDDO is regarded as a cult brand that has embodied the street fashion of modern youth.
To demonstrate our products we work with models and supermodels from Australia, UK, USA, China, Russia and many other countries.
Analpa’s most valued asset is its team, an extensive international family of likeminded people.
Despite almost 30 years of experience, we still consider ourselves a ‘startup’, as we never stop learning and developing.
Despite almost 30 years of experience, we still consider ourselves a ‘startup’, as we never stop learning and developing.
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