building

BACK IN

1990

JasonMarkHarris
In 1990 former Burnley Football Club striker (forward) Jason Mark Harris founded ANALPA UK and began developing and producing sport and casual shoes in Great Britain.

A year later Jason and his team started with elegant dress pumps, the complete opposite to sneakers. Jason wanted to call them "The Queen and I", but later decided "J & Elisabeth" was more fitting. This paved the way for the creation of a new youth line of shoes "BETSY".
JasonMarkHarris
JASON
MARK HARRIS

FIRST

LAB

5 years after their expansion into Europe, the team at
ANALPA understands they need more than just
unique designs; the development of new and
innovative materials. Soon after in the Dutch town of
Waalwjk, Analpa opened its first laboratory to
develop and test new materials. Several years later
the laboratory developed ‘MicroPolyTex’, a unique
material made from breathable fibres. Shoes made of
MicroPolyTex can be cleaned in a washing machine.

60 000 M 2

LOGISTICS CENTRE

To provide our European customers with the best service
we opened a 60,000m2 logistics centre and showroom in
the German cities, Dusseldorf and Hamburg.

18

STAFF
DESIGNERS

WALTER BETTINI
AND ENNIO PENAZZATO

Italian designers join a growing team of young English and Dutch designers. Making our footwear collections more diverse than ever before. A massively successful move welcomed by all-new markets across the world. By the end of the year, the quality of our footwear was increased to 5.000 SKU per season.

MICHELE RASTELLI

ANALPA and a young Italian designer Michele Rastelli developed a unique capsule collection of KÉDDO shoes specifically for the Asian market. These new styles were such huge success that the company decided to make them available to the rest of the world.

30

COLLAB
ORATORS

In addition to our own designers, Analpa constantly attracts both young and famous International fashion
designers to create capsule lines. In 2014, three
separate collections were released simultaneously;
a joint collection of casual shoes for KEDDO by Italian
designer Claudio Goretti, an exclusive collection of
dress shoes for special occasions for Betsy by Spanish
designer Arancha Yaben and a capsule collection of shoes and bags by French designer Viorika German.

VIORIKA GERMAN

CLAUDIO
GORETTI

ARANCHA
YABEN

15

INTERN
ATIONAL
LICENCES

Analpa’s kids and teens collections are conquering markets in Greece and Italy. For these ries and the CIS ries, Analpa signs a license agreement for the rights to use characters from the extremely popular cartoon "Masha and the Bear."
After an increased demand from customers, ANALPA starts to develop and produce a new collection of shoes for kids and teenagers. Signing a licence with Disney to produce branded products resulted in the most successful sneakers, branded with characters from family favourite ‘CARS’.
KÉDDO signs a licensing agreement to use the characters from the world’s most popular mobile game ‘Om Nom’ and releases a collection, not just for kids, but also an adult collection of shoes and accessories. The collection sold out within two weeks of hitting the shop floors.

16

PATENTS

Working in collaboration with a famous Dutch design studio in Waalwjk resulted in the development of the first rubber boots in the world with a hidden platform sole. A year later KÉDDO rubber boots had made a massive impact across the world. KÉDDO is a world leader in the design and production of waterproof shoes.
As a former professional footballer, Jason decided to release an exclusive collection of sports shoes to celebrate the 2018 FIFA World Cup. It included bestsellers from the CROSBY brand and featured the latest developments by CROSBY’s designers.

12

LIMITED
COLLECTIONS

In the same year, during the Annual Awards in Scotland, the Betsy brand announced a collaboration with the world youth music channel MTV to produce a collection. The collection was a massive success with fans, especially in Eastern Europe.

15

OFFICES

4

WAREHOUSE

3

OWN FACTORIES

IN CHINA

By 2009, most of the footwear production had moved from Europe to Asia. Analpa's brands started being produced in India, Bangladesh, Vietnam, and, of course, in China.

At this time Analpa had 15 offices in China and Jason and his team decided to open the factories in Dongguang, Wenzhou, Chengdu and Quanzhou. In the future the samples and small quantities of test shoes will be produced here.

NEW

SHOWROOM

2 000 M 2

IN GUANGZHOU

BRITTANY
HARGREAVES

OVER

200

MODELS AND
SUPER MODELS

Miss UK, Global Supermodel Brittany Hargreaves, becomes the official face of KÉDDO. In many countries, KEDDO is regarded as a cult brand that has embodied the street fashion of modern youth.
To demonstrate our products we work with
models and supermodels from Australia, UK,
USA, China, Russia and many other countries.

JOEL TURNER

Head of Marketing
Department ANALPA UK

VICTOR FROLOV

Vice president of Analpa UK
in CIS countries

MICHAEL SCOTT

Financial Director, Analpa UK (leftmost)

BECKY LINSKEY

Managing Director, Analpa UK (rightmost)

LOUISE BOARDMAN

Financial analytic Analpa UK

ALENA FENUK

Head of International Sales
Department, China

OLLIVIER FRANK

Head of Operations, Analpa France

JACQUIE LYTHGOE

Director of Sales Department,
Analpa UK

ADY HOLT

Divisional sales and key
Account manager

VLADIMIR KOPEYKIN

Head of Analpa UK for the Eastern
European markets

BACK IN

1990

KEDDO – it is more than just casual shoes. This is a fashion of city streets, escaped from the monotony of everyday life, dynamic and impudent. KEDDO was created for those who are looking for inspiration to create new bold and original images. For those who know what they want and are not afraid to experiment.
JASON
MARK
HARRIS

FIRST

LAB

5 years after their expansion into Europe, the team at ANALPA understands they need more than just unique designs; the development of new and innovative materials. Soon after in the Dutch town of Waalwjk, Analpa opened its first laboratory to develop and test new materials. Several years later the laboratory developed ‘MicroPolyTex’, a unique material made from breathable fibres. Shoes made of MicroPolyTex can be cleaned in a washing machine.

60 000 M2

LOGISTICS CENTRE

To provide our European customers with the best service we opened a 60,000m2 logistics centre and showroom in the German cities, Dusseldorf and Hamburg.

18

STAFF

DESIGNERS

WALTER BETTINI

AND ENNIO PENAZZATO

Italian designers join a growing team of young English and Dutch designers. Making our footwear collections more diverse than ever before. A massively successful move welcomed by all-new markets across the world. By the end of the year, the quality of our footwear was increased to 5.000 SKU per season.

MICHELE RASTELLI

ANALPA and a young Italian designer Michele Rastelli developed a unique capsule collection of KÉDDO shoes specifically for the Asian market. These new styles were such huge success that the company decided to make them available to the rest of the world.

OVER

30

COLLABORATORS

VIORIKA

GERMAN

In addition to our own designers, Analpa constantly attracts both young and famous International fashion designers to create capsule lines. In 2014, three separate collections were released simultaneously; a joint collection of casual shoes for KEDDO by Italian designer Claudio Goretti, an exclusive collection of dress shoes for special occasions for Betsy by Spanish designer Arancha Yaben and a capsule collection of shoes and bags by French designer Viorika German.

CLAUDIO

GORETTI

ARANCHA

YABEN

15

INTERNATIONAL

LICENCES

Analpa’s kids and teens collections are conquering markets in Greece and Italy. For these countries and the CIS countries, Analpa signs a license agreement for the rights to use characters from the extremely popular cartoon "Masha and the Bear." After an increased demand from customers, ANALPA starts to develop and produce a new collection of shoes for kids and teenagers. Signing a licence with Disney to produce branded products resulted in the most successful sneakers, branded with characters from family favourite ‘CARS’. KÉDDO signs a licensing agreement to use the characters from the world’s most popular mobile game ‘Om Nom’ and releases a collection, not just for kids, but also an adult collection of shoes and accessories. The collection sold out within two weeks of hitting the shop floors.

16

PATENTS

Working in collaboration with a famous Dutch design studio in Waalwjk resulted in the development of the first rubber boots in the world with a hidden platform sole. A year later KÉDDO rubber boots had made a massive impact across the world. KÉDDO is a world leader in the design and production of waterproof shoes.

12

LIMITED

COLLECTIONS

In the same year, during the Annual Awards in Scotland, the Betsy brand announced a collaboration with the world youth music channel MTV to produce a collection. The collection was a massive success with fans, especially in Eastern Europe. As a former professional footballer, Jason decided to release an exclusivecollection of sports shoes to celebrate the 2018 FIFA World Cup. It included bestsellers from the CROSBY brand and featured the latest developments by CROSBY’s designers.

15

OFFICES

4

WAREHOUSE

3

OWN FACTORIES

IN CHINA

By 2009, most of the footwear production had moved from Europe to Asia. Analpa's brands started being produced in India, Bangladesh, Vietnam, and, of course, in China. At this time Analpa had 15 offices in China and Jason and his team decided to open the factories in Dongguang, Wenzhou, Chengdu and Quanzhou. In the future the samples and small quantities of test shoes will be produced here.

NEW

SHOWROOM

2 000 M 2

IN GUANGZHOU

OVER

200

MODELS AND

SUPER MODELS

BRITTANY HARGREAVES

Miss UK, Global Supermodel Brittany Hargreaves, becomes the official face of KÉDDO. In many countries, KEDDO is regarded as a cult brand that has embodied the street fashion of modern youth. To demonstrate our products we work with models and supermodels from Australia, UK, USA, China, Russia and many other countries.

OVER

500

TEAM MEMBERS

JOEL TURNER

Head of Marketing Department ANALPA UK

VICTOR FROLOV

Vice president of Analpa UK in CIS countries

MICHAEL SCOTT

Financial Director, Analpa UK (leftmost)

BECKY LINSKEY

Managing Director, Analpa UK (rightmost)

LOUISE BOARDMAN

Financial analytic Analpa UK

ALENA FENUK

Head of International Sales Department, China

OLLIVIER FRANK

Head of Operations, Analpa France

JACQUIE LYTHGOE

Director of Sales Department, Analpa UK

ADY HOLT

Divisional sales and key Fccount manager

VLADIMIR KOPEYKIN

Head of Analpa UK for the Eastern European markets

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