BACK IN

1990

In 1990 former Burnley Football Club striker (forward) Jason Mark Harris founded ANALPA UK and began developing and producing sport and casual shoes in Great Britain. 


A year later Jason and his team started with elegant dress pumps, the complete opposite to sneakers. Jason wanted to call them “The Queen and I”, but later decided “J & Elisabeth” was more fitting. This paved the way for the creation of a new youth line of shoes “BETSY”.

JASON

MARK HARRIS

FIRST

LAB

5 years after their expansion into Europe, the team at ANALPA understands they need more than just unique designs; the development of new and innovative materials. Soon after in the Dutch town of Waalwjk, Analpa opened its first laboratory to develop and test new materials. Several years later the laboratory developed ‘MicroPolyTex’, a unique material made from breathable fibres. Shoes made of MicroPolyTex can be cleaned in a washing machine.

LOGISTIC CENTRE

To provide our European customers with the best service we opened a 60,000m2 logistics centre and showroom in the German cities, Dusseldorf and Hamburg.

18

STUFF DESIGNERS

STUFF DESIGNERS

WALTER BETTINI AND

ENNIO PENAZZATO

Italian designers join a growing team of young English and Dutch designers. Making our footwear collections more diverse than ever before. A massively successful move welcomed by all-new markets across the world. By the end of the year, the quality of our footwear was increased to 5.000 SKU per season.

MICHELLE

RASTELLI

ANALPA and a young Italian designer Michele Rastelli developed a unique capsule collection of KÉDDO shoes specifically for the Asian market. These new styles were such huge success that the company decided to make them available to the rest of the world.

OVER

30

COLLABORATORS

In addition to our own designers, Analpa constantly attracts both young and famous International fashion designers to create capsule lines. In 2014, three separate collections were released simultaneously;

 

a joint collection of casual shoes for KEDDO by Italian designer Claudio Goretti, an exclusive collection of dress shoes for special occasions for Betsy by Spanish designer Arancha Yaben and a capsule collection of shoes and bags by French designer Viorika German.

VIORIKA

GERMAN

CLAUDIO

GORETTI

ARANCHA YABEN

ARANCHA YABEN

18

INTERNATIONAL

INTERNATIONAL

LICENSES

LICENSES

Analpa’s kids and teens collections are conquering markets in Greece and Italy. For these countries and the CIS countries, Analpa signs a license agreement for the rights to use characters from the extremely popular cartoon “Masha and the Bear.”

Analpa’s kids and teens collections are conquering markets in Greece and Italy. For these countries and the CIS countries, Analpa signs a license agreement for the rights to use characters from the extremely popular cartoon “Masha and the Bear.”

After an increased demand from customers, ANALPA starts to develop and produce a new collection of shoes for kids and teenagers. Signing a licence with Disney to produce branded products resulted in the most successful sneakers, branded with characters from family favourite ‘CARS’.

After an increased demand from customers, ANALPA starts to develop and produce a new collection of shoes for kids and teenagers. Signing a licence with Disney to produce branded products resulted in the most successful sneakers, branded with characters from family favourite ‘CARS’.

KÉDDO signs a licensing agreement to use the characters from the world’s most popular mobile game ‘Om Nom’ and releases a collection, not just for kids, but also an adult collection of shoes and accessories. The collection sold out within two weeks of hitting the shop floors.

16

PATENTS

Working in collaboration with a famous Dutch design studio in Waalwjk resulted in the development of the first rubber boots in the world with a hidden platform sole. A year later KÉDDO rubber boots had made a massive impact across the world. KÉDDO is a world leader in the design and production of waterproof shoes.

12

LIMITED COLLECTION

LIMITED

COLLECTION

As a former professional footballer, Jason decided to release an exclusivecollection of sports shoes to celebrate the 2018 FIFA World Cup. It included bestsellers from the CROSBY brand and featured  the latest developments by CROSBY’s designers.

 

In the same year, during the Annual Awards in Scotland, the Betsy brand announced a collaboration with the world youth music channel MTV to produce a collection. The collection was a massive success with fans, especially in Eastern Europe.

12

OFFICES

4

WAREHOUSES

3

OWN FACTORIES IN CHINA

12

OFFICES

4

WAREHOUSES

3

OWN FACTORIES IN CHINA

By 2009, most of the footwear production had moved from Europe to Asia. Analpa’s brands started being produced in India, Bangladesh, Vietnam, and, of course, in China. 

 

At this time Analpa had 15 offices in China and Jason and his team decided to open the factories in Dongguang, Wenzhou, Chengdu and Quanzhou. In the future the samples and small quantities of test shoes will be produced here.

NEW

SHOWROOM

SHOWROOM

IN GUANGZHOU

IN GUANGZHOU

OVER 200

MODELS AND SUPER MODELS

Miss UK, Global Supermodel Brittany Hargreaves, becomes the official face of KÉDDO. In many countries, KEDDO is regarded as a cult brand that has embodied the street fashion of modern youth.

To demonstrate our products we work with models and supermodels from Australia, UK, USA, China, Russia and many other countries.

OVER

OVER

500

500

TEAM MEMBERS

FROLOV VICTOR

Chief Executive Officer

JACQUIE LYTHGOE

Managing Director, Analpa UK

ALENA FENUK

International Sales Director

LOUISE BOARDMAN

Head of Finance Analytic, Analpa UK

JOEL TURNER

Head of Marketing Department

BECKY LINSKEY

Country Manager, Analpa UK (rightmost)

EVGENIY NAZAROV

Group Executive, Marketing

VICTORIA MORAWIETZ

General Manager Germany, Austria, Switzerland

KSENIA BULICH

Western Balkan countries, Slovenia

KATE TAIROVA

Country Manager, Italy

NIKOS TSILINIKOS

Country Manager, Greece

ZHU CHENGPING

Group Executive, Product and Business Innovation

CELIA CHEN

General Manager, China

IWONA JADCZAK

General Manager, Poland

We are a people-first organisation creating inclusive learning cultures all around the world.

We work with our brand partners through flexible business models and various ways to market.

We are deeply committed to social and environmental responsibility, and are taking steps to ensure we operate our business  in an ethical way.

We are a people-first organisation creating inclusive learning cultures all around the world.

We work with our brand partners through flexible business models and various ways to market.

We are deeply committed to social and environmental responsibility, and are taking steps to ensure we operate our business  in an ethical way.

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