A New Brand in the Analpa Portfolio The story of Tyagi began in the coastal city of Tongyeong, where craftsmanship has been passed down from generation to generation. In the 1970s, Tae-gin Yagi inherited his grandfather’s workshop and combined traditional shoemaking with new creative ideas. At the same time, nearby Busan was home to the production of sneakers for global giants such as Nike, Adidas, and Reebok. It was there that Tae-gin gained invaluable experience from master craftsmen and transformed sports footwear into products with soul — blending leather, textiles, natural dyes, and traditional Korean embroidery.
This is how Tyagi was born — a symbol of balance between tradition and innovation that went on to win recognition in Japan, Europe, and the United States. In the post-Soviet market, the brand acquired a new name: young people began calling the sneakers “Tyagi,” inspired by the sound of the name and the brand’s signature logo featuring an elongated letter “a.” Much like “Uggs” or “Keds,” Tyagi became a generic term associated with stylish footwear. Today, Tyagi represents a philosophy of products with a story — created to inspire, to last, and to bring different cultures together.
Despite almost 30 years of experience, we still consider ourselves a ‘startup’, as we never stop learning and developing.
Despite almost 30 years of experience, we still consider ourselves a ‘startup’, as we never stop learning and developing.
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