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The tempo of modern living often throws down new challenges to women, and the competition with men is one of them. In contemporary society, women have to compete with men not only in social terms, but also at work, proving that they are by no means worse professionals than their male counterparts. This is where fashion comes into play. Such female high flyers more often than not opt for an official style in clothing, indicating that no matter what gender you are – we all speak the language of business. From a psychological point of view, such an approach is beneficial not only for workers, but also for companies, since dress codes help to maintain discipline.

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It`s crystal clear for everyone that parties are all about fun, playful mood and dancing, and the tassel trend exemplifies all there. Understandably enough, when we go to the party, we want to stand out of the crowd. That`s why we have to come up with some really out-of-the-box ideas, since sequins and crystals will come as no surprise to party animals. What is not to say about tassels. A great advantage of tassels is that they are available in different colours and materials for all tastes. Their popularity took off during last few seasons, so now you can find them on just about everything. Different designers keep adding them to dresses, skirts, bags and even earrings.

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For those wanting to dip a toe into really creative ideas for vivid colour combinations, it might seem the obvious solution to pare bright hues with neutral. However, it`s the amateur`s approach to colour play. True colour connoisseurs are fully aware of the principles of so-called ‘colour-blocking’, which are based on pairing shades that are opposite on the colour wheel.

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Understandable enough, all this holiday rush doesn`t let us catch our breath since we are very busy with buying presents, planning holidays, decorating the house and sending greetings cards to our friends and relatives. For those, who haven`t decided yet what to wear, have no time even to think about it or for those in search of some inspiration, we made up the perfect New Year`s Eve outfit. Such elaborate design of this gorgeous lace dress will instantly put you in the spotlight.

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Coco Chanel famously once said: "A woman needs ropes and ropes of pearls," and although more than half a century has elapsed since those times, pearls are still not only a status symbol, but also a unique decoration that can instantly give an extra touch of glam and elegance to every garment. To the joy of all pearl lovers, this trend will be particularly welcomed the following spring and summer, as numerous designers have introduced it into their collections. A year ago, pearls were noticed basically in accessories, but this year witnessed a new wave of interest in this opulent stone, but in the form of embellishments.

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The biggest trend of this year is undoubtedly embroidery. Various garments with the delicate stitching can be seen everywhere: in online and offline stores, on street style blogs and at fashion shows. It is placed literally on everything: denim jackets, jeans, shirts, bags, bomber jackets, boots, dresses and even lingerie. In fact, embroidery has always been on trend, because it is recognised for the beauty it can add even to the simplest article of clothing.

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Red and grey colours became an essential combination for many style-conscious gents this season. This combo is not only eye-catchy, but also very practical, because such shades will integrate into any wardrobe. Wear grey straight jeans, a red sweatshirt and a denim jacket with a faux shearling collar for a casual cool vibe. Add a vintage style backpack, elegant watches in black and silver and tortoise shell glasses, which will instantly smarten up even such a relaxed look.

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Leopard print never really goes out of style due to the cyclical nature of fashion. Its popularity is pretty obvious as this animal print symbolizes strength and bravery thanks to the association with a wild feline. It helps to create the image of a powerful, independent and feminine woman, which many of us secretly seek. However, few would deny that there is a very fine line between looking chic and looking cheap when wearing clothes in leopard print. Used wisely, it can add playfulness, luxury and boldness to the simplest of outfits.

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If you are becoming obsessed with old Hollywood star looks or just searching for a stylish alternative to your wool coat, you have probably turned your eyes to fur coats. However, it`s no secret that real fur is a divisive subject, and not only in the fashion world. While some people consider killing animals for fur to be the natural order of things, others are appalled by such a cruel attitude towards living beings. Nonetheless, one thing is certain – due to the development of technology, it`s increasingly difficult to tell the difference between real and fake fur.

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Doubtless, Gigi Hadid is one of the most frequently discussed celebrities during the last couple of years. She is well-known not only for her successful modeling career, but also for her impeccable street style looks. This time, she was spotted in her favourite neutral grey coat over a loose white tee, tucked into blue jeggings, as she strode along in stylish silver sneakers. Our latest collection can boast to have several pairs of similar silver sneakers, which will make your look more chic and relaxed.

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During the last few seasons, patches can be found everywhere: on jeans, jackets, bags and even shoes. No wonder they managed to gain such widespread popularity. You can not only revive your old garments by customizing them with patches, but also personalize newly acquired ones. Patches are a truly magic tool for self-expression, that’s why they were so loved by hippies, scouts, punks, bikers and other representatives of different subcultures and movements. They can symbolize a rebellious spirit, individualism or be the demonstration of non-conformism.

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August saw the UK team back at MODA at the NEC in Birmingham, which is the UK’s largest trade Fashion Exhibition, and takes place in February and August every year.

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KEDDO and BETSY are now presented at major UK internet-platforms - Debenhams and House of Fraser. A wide range of bright and fashionable styles are now available; and you can order a pair you like easily and quickly.

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ANALPA UK successfully introduced its new Spring-Summer 2017 collection at a specialised show in Birmingham in August.

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