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Enchanting success of the “E-Analpa platform” in the CIS markets On August 7, the annual presentation of “Izmailovo Shoes” started in Moscow (Russia), where visitors from all over the post-Soviet space traditionally come.
On an area of about 600 m2, “Analpa CIS” presented a collection of shoes and accessories, and organized five locations for online broadcasting of the collection using the “E-Analpa platform”, which was specially translated into Russian. More than 100 customers have already worked with the collection online and confirmed their orders. At the same time, despite the large area, the stand of “Analpa CIS” cannot accommodate everyone.
This is primarily due to the new sanitary standards, when visitors cannot be closer than 1.5 m to each other. However, not only because of this. Due to the coronavirus pandemic, almost no wholesalers were able to develop a “really new” spring-summer 2021 collection, showing either reruns of past seasons, or collections from manufacturing factories that sent essentially the same samples to everyone. Therefore, the new Analpa collection, consisting only of the latest fashionable novelties, is in high demand from customers. The pre-order plan is over fulfilled, and this is only the beginning.
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