This is primarily due to the new sanitary standards, when visitors cannot be closer than 1.5 m to each other. However, not only because of this. Due to the coronavirus pandemic, almost no wholesalers were able to develop a “really new” spring-summer 2021 collection, showing either reruns of past seasons, or collections from manufacturing factories that sent essentially the same samples to everyone. Therefore, the new Analpa collection, consisting only of the latest fashionable novelties, is in high demand from customers. The pre-order plan is over fulfilled, and this is only the beginning.